Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that promise has gone ...

Managed service just isn’t worth it for Adobe anymore. Adobe will phase out what CEO Shantanu Narayen called “transaction-driven solutions,” or low-margin, “resource-intensive,” largely IO-based ...

Google has blocked access to its online ad exchange via one of the industry’s major online media-buying tools in Europe following concerns that Adobe’s demand-side platform was implicated in a recent ...

For anyone who’s wanted to fulfill a creative idea with a digital project, Adobe is reminding folks it has the tools to make it happen. The software company has debuted a new campaign timed to the ...

The news: Adobe increased its ad spending to $1.4 billion in 2025 amid broader skepticism about the company’s position in the AI race. This effort represented a 30% YoY spending increase, per ...

There’s clarity on what Adobe has been doing with TubeMogul since its $540 million buy of the video advertising company in November. The Adobe Summit is one of several conferences — including IBM ...

Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...

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