This Christmas, major UK brands are spending over £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention and boost ...

Television viewers could be offered adverts that are a lot more relevant and personal with the help of new technology under development. Imagine watching an episode of the hit television series Sex ...

The Adverts Through LA’s Eyes: It’s one of those things, isn’t it. This band is being billed as T.V. Smith’s Adverts, due to the fact that Smith is the one Advert left and his band is filled with “a ...

Zoom has announced that is it has begun showing adverts for users on its free tier. Currently part of a pilot program, Zoom states that this move is to enable it to improve and ‘support investment’ in ...

‘What happened to Joe Biden?’ A 2020 Trump campaign attack advert. Donald J Trump/YouTube A wave of political adverts is beginning to flood the American media as the November presidential election ...

“BBC Studios last year set out proposals to sell adverts in a push to make more money to support the corporation away from its traditional licence fee income. But companies in the commercial radio and ...

Sarah Pochin’s anger not shared by brands who find that more diversity in commercials is great for their bottom line Sarah Pochin’s claim on Saturday that she was driven mad by “seeing adverts full of ...