A federal lawsuit filed in Boston follows an investigative report in the New York Times that found DraftKings built an AI model to target players likely to lose more money.

DraftKings, the online sportsbook and casino, faces a proposed class action lawsuit after customers read reports alleging the company used artificial intelligence to target vulnerable gamblers with promotions that encouraged them to bet more and lose more money.

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In a new lawsuit, DraftKings is accused of using AI tools and customer data to target vulnerable gamblers with extra offers and promotions.

DraftKings has signed a deal to become the exclusive sportsbook sponsor for Prime Video's Wednesday Night Hockey in Canada.The agreement also makes DraftKings the exclusive casino integration sponsor during the 2026-27 regular season and select Stanley Cup playoff coverage on Prime Video.

Ex-employees claimed some of the company’s models sought to identify bettors whose gambling losses were likely to increase after receiving incentives.

The plaintiff was inundated with 70 promo messages in one month, alleging these targeted ads encourage gambling addiction.

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Maine regulators are monitoring DraftKings AI after reports on promotional targeting, while Massachusetts investigates and the company denies wrongdoing.