In Finland, farmers who have transitioned to regenerative agriculture perceive intuition as something that leads to better decision-making, a new study from the University of Eastern Finland shows.

Decisions concerning innovations in the early stages of product development arise mostly from intuition. Olli Hyppänen has studied development work in strongly innovative ICT companies in his doctoral ...

In today’s fast-paced world, intuition often takes a backseat to data-driven decisions. Yet successful leaders across industries attribute their achievements not just to knowledge and experience, but ...

Intuitive decision making refers to the rapid, non‐conscious judgments that managers employ when confronted with complex or uncertain situations. Grounded in dual‐process theories, this mode of ...

Imagine you have just interviewed for a highly coveted job. You feel confident the interview went well. You investigated the company and it appears financially sound and well-respected within the ...

Some decisions are made easily and quickly. They just feel right. Others, though, lead to laborious analysis, long consideration, and uncertainty all through the process. Sometimes the decision itself ...

As a leader of a small or medium enterprise (SME), you often face the challenging decision of whether to trust your gut instincts or rely solely on scientific data. This conundrum isn’t new, yet it ...

When it comes to decision making, heuristics—mental shortcuts that can simplify decision making—often attract derision as ineffective because they are subjective or non-data-driven. However, I believe ...