Decision makers across the foodservice industry recognize the importance of loyalty programs, especially when their regular ...

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate ...

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how ...

Lula Direct now integrates with major c-store loyalty and point-of-sale providers such as Paytronix, Velocity, Patron Points, ...

In recent years loyalty programs that reward buyers for sticking with the brand have steadily grown in popularity. Between 2008 and 2012, U.S. loyalty memberships increased by 10 percent per year – ...

The weakness of points-based loyalty is that competitors can easily imitate points. A rival can match a discount or a tiered program. Benefits may influence behavior, but they rarely create durable ...

“Brand loyalty” is pretty much the gold standard of product marketing, but what if it’s all a crock? Now what? Adweek’s Lisa Lacy recently wrote “there is no brand loyalty beyond obsessed superfans,” ...

Many of today’s consumers are eschewing generic rewards programs in favor of more personalized and convenient options. To engage and retain their best customers, marketers can rethink five components ...

Plus: How participatory journalism became a taken-for-granted norm, how news use can help mitigate misinformation beliefs, and the limits of live fact-checking. To determine what loyalty means to news ...

Member Loyalty Group, a provider of member experience analytics and strategic support for credit unions, today announced the ...

Carnival Corp. reported strong customer demand in the third quarter. It’s counting on a new loyalty program to help keep ...