A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. With organic ranking becoming increasingly competitive, the best way SEOs can continue to ...

At its heart, data modeling is about understanding how data flows through a system. Just as a map can help us understand a city’s layout, data modeling can help us understand the complexities of a ...

Structured markup data and microformats are becoming extremely important. If you don’t start now, you're going to be behind. Here's how to create, edit, hack, and validate the schema.org address and ...

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. For this reason, structured data is no longer a “nice-to-have” but an essential ...

Both Google and Schema.org offer tools for validating if structured data is correct. Google’s tool is called the Rich Results Test. Schema.org’s tool is called the Schema Markup Validator. Google’s ...

Until today, Google has dominated search results. This means that for the last two decades, content has been the star of the digital world, while context has been largely overlooked and given little ...

SQL databases have constraints on data types and consistency. NoSQL does away with them for the sake of speed, flexibility, and scale. One of the most fundamental choices to make when developing an ...

The search landscape is ever-changing. Brands and marketers need to catch up and seize the emerging marketing opportunities available today. Want to know what strategies your business can leverage to ...