Spotify is celebrating London’s listening habits with an immersive ‘Wrapped’ campaign at Outernet, located on Tottenham Court Road. The ‘Wrapped’ installation is part of the the company’s broader ...

Kantar and LiveRamp have expanded their partnership to grant LiveRamp clients access to Kantar’s continuous consumer behaviour data. Through this collaboration, LiveRamp clients can now leverage ...

Yahoo has acquired SkyPhrase, a startup specialising in natural language processing – the kind of technology that currently drives Google Now and Apples Siri. Since it was founded in 2011, SkyPhrase ...

Bluesky, the decentralised social media platform, has surpassed a significant milestone with over 20 million users and 3.5 million daily active users. This impressive growth positions it just 1.5 ...

Airbnb has unveiled its newest Christmas advertisement. The festive campaign, titled ‘Santastrophe’, is part of the brand’s ongoing ‘Get an Airbnb’ platform. Developed in-house, the campaign will run ...

Cadbury’s Secret Santa campaign has beaten rivals to be crowned the most effective Christmas ad this year, according to analysis by Kantar. Based on feedback from over 3,750 consumers and facial ...

O2 is the latest operator to start investigating network-level mobile ad blocking, following a similar announcement from EE earlier this week. “We are looking at these technologies to see if they can ...

JD has launched an innovative cinema and out-of-home (OOH) campaign that invites audiences to define their version of “family,” offering cinemagoers a chance to see themselves on the big screen ...

For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry. Mobile Marketing Magazine was ...

O2, in partnership with its global creative agency VCCP, has unveiled a new brand platform and positioning, centered around connecting customers with life’s most exciting moments. The platform ...

Pepsi MAX is bringing together football legends from different eras in an action-packed new campaign featuring David Beckham, Alexia Putellas, Leah Williamson, and Lauren James. At the heart of the ...

Pepsi has unveiled a new lineup of female football ambassadors on the global stage. The roster features Alexia Putellas, Lauren James, Caroline Graham Hansen, and Farah Jefry, who will join current ...