The brand will focus on performance-led footwear and apparel within Agilitas’ integrated setup, with Kohli joining as ...

As a traditional brand, Zed Black channels over 80% of its marketing spend into TV, about 15% into print, and just 5% into ...

The partnership expands Bisleri’s UAE presence, formalised at Dubai International Stadium, and will cover the ECB’s men’s, ...

JioHotstar has appointed Debasmita Ghosh as vice president – agency business. Based in Bengaluru, she takes on the role after ...

The $30-per-share all-cash proposal was revealed publicly after Paramount said WBD’s board did not respond to multiple ...

Siddharth Bijpuria has joined upGrad as head of content for its D2C business. He announced the move through an update on his ...

Premium locations, metro-first stores, and a quick commerce pilot show a brand using retail not just as a sales channel but ...

A well-structured and analytics-driven model has the power to transform creators from being experimental spenders into ...

This collaboration signifies a bridge between a remarkable legacy brand and a forward-thinking creative agency, combining ...

Hamilton Housewares (Milton) has appointed Somasree Bose as its new business unit head. She most recently worked as an ...

In this role, he will focus on enhancing digital offerings, strengthening client relationships & driving growth across key ...

The 19th edition honoured top regional agencies, with Be Positive 24 winning Agency of the Year and Grand Prix, alongside ...