There are now just four marketing initiatives left in the running to be crowned Marketing Week readers’ best of the year.

Paramount has launched a hostile takeover bid for Warner Bros Discovery, challenging Netflix’s $72bn (£54bn) deal and calling ...

While marketers are optimistic about the outlook for business in 2026, few expect a rise in marketing budgets to follow suit.

Guinness is confident that its new brand home in London can act as a recruitment driver for the brand, as well as bringing ...

As Loveholidays shifts from a performance-only model to a brand-building strategy, CMO Alan Murray outlines how the brand is ...

Commerce media, which this year includes retail, travel and finance, is set to account for 15.6% of global ad revenue, ...

When asked to spontaneously recall their favourite Christmas ad, 16% of people said Waitrose, a 2% jump from last week, ...

Kantar’s festive ad ranking finds repeat ads from Cadbury and Coke are performing strongly, with Asda the only brand in the ...

Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing ...

Assuming the position of chief marketing and AI officer, Penny Brough will lead the development and implementation of the ...

Deemed “too niche” or ignored in favour of “aspirational” audiences, marketers explain why overlooking working-class ...

As Kevin the Carrot captures the nation’s hearts for a tenth year, the team believe there’s still lots left in the tank for ...