Macmillan is using its Open House initiative to reach marginalised communities, as the charity looks to build consideration ...

There are now just four marketing initiatives left in the running to be crowned Marketing Week readers’ best of the year.

Paramount has launched a hostile takeover bid for Warner Bros Discovery, challenging Netflix’s $72bn (£54bn) deal and calling ...

While marketers are optimistic about the outlook for business in 2026, few expect a rise in marketing budgets to follow suit.

Guinness is confident that its new brand home in London can act as a recruitment driver for the brand, as well as bringing ...

As Loveholidays shifts from a performance-only model to a brand-building strategy, CMO Alan Murray outlines how the brand is ...

Commerce media, which this year includes retail, travel and finance, is set to account for 15.6% of global ad revenue, ...

Prime Hydration is planning a “strategic review” of its brand as sales of the energy drink continue to plummet. Recently released account information to Companies House shows that Prime’s turnover ...

New IPA research finds influencer marketing ROI outperforms linear TV and paid social, delivering “strong returns particularly over the long term”. Spanning 220 campaigns from 144 brands across 36 ...

When asked to spontaneously recall their favourite Christmas ad, 16% of people said Waitrose, a 2% jump from last week, ...

Kantar’s festive ad ranking finds repeat ads from Cadbury and Coke are performing strongly, with Asda the only brand in the ...

Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing ...