In a world increasingly shaped by AI, strategy isn’t becoming less important — it’s becoming indispensable. WPP’s move to produce ads with AI may make execution faster and cheaper, but it also ...

I started working in digital in 1989, when most people hadn’t even heard of the internet. At CompuServe, I helped businesses move offline communications online — groundbreaking work at the time. We ...

What a difference a year makes, especially when it comes to artificial intelligence. Scott Brinker and Frans Riemersma released their “Martech for 2026” report yesterday and the differences between it ...

AI is reshaping how marketers work, how stacks are built and how customers make decisions. To understand where these shifts are happening, Scott Brinker and I ran the AI Context Engineering in ...

The August update was a big one for HubSpot. Between Inbound announcements and a flood of releases, HubSpot pushed hard on AI, personalization and data reliability, plus some long-awaited UX upgrades.

At the September 2025 MarTech Conference, moderator Len Devanna, CMO of Cortico-X, convened a practical panel on how to turn AI and data into customer experiences that matter. He was joined by Annette ...

Marketing analytics shows you which campaigns actually drive revenue—not just clicks and impressions—so you can prove ROI and invest in what works. With budgets under pressure, CMOs need evidence that ...

Not long ago, brands could count on SEO and strong storytelling: ranking for valuable search terms while connecting with consumers through compelling narratives. Generative AI has disrupted both sides ...

Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic abilities to ...

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and ...

When you’re vetting AI tools for marketing, asking the right questions can help you find the right solutions for your organization. It can also help you avoid tools that aren’t worth the hype (or the ...

Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face today is the rapid transformation of B2B buying behavior. Deep research ...