The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and ...

When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome is: fragmented messaging, poor ...

Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.

LLMs today need to speak a variety of languages, not just English with an accent. I was chatting with a friend in Jakarta ...

Five agencies are competing for the Ikea creative account, Campaign has learned. McCann, VML, Adam & Eve\TBWA, VCCP and AMV ...

While the advertising world is watching the dust continue to settle on the long-awaited Omnicom acquisition of IPG, another ...

Within the healthcare professional and consumer advertising agencies, Omnicom has merged Patients & Purpose, TBWA\WorldHealth ...

Alongside the strategic expansion, Edelman has appointed Quang Nguyen as managing director of Edelman Vietnam, a market the ...

Campaign India unveiled the South Asia Agency Of The Year 2025 winners at a ceremony in Mumbai on December 2. Below is the ...

With 60% of GCCs poaching from each other, Global Capability Centres must craft a compelling employer value proposition.

Chaka Sobhani, president and global chief creative officer at DDB Worldwide, is set to be appointed global CCO at ...

Now, Tinder in India is taking that one step further with the launch of ‘School of Swipe’, a fun, feel-good digital resource ...