Marketing Week

‘Cultural humility’: Macmillan on ‘setting a new benchmark’ for inclusive marketing

Macmillan is using its Open House initiative to reach marginalised communities, as the charity looks to build consideration ...
Marketing Week

Vote for your marketing initiative of 2025: Semi-final

There are now just four marketing initiatives left in the running to be crowned Marketing Week readers’ best of the year.
Marketing Week

Paramount challenges Netflix for Warner Bros with $108.4bn bid

Paramount has launched a hostile takeover bid for Warner Bros Discovery, challenging Netflix’s $72bn (£54bn) deal and calling ...
Marketing Week

Budget expectations, Black Friday, festive ads: 5 interesting stats to start your week

While marketers are optimistic about the outlook for business in 2026, few expect a rise in marketing budgets to follow suit.
Marketing Week

Guinness on using its London experience to ’embrace’ consumers new and existing

Guinness is confident that its new brand home in London can act as a recruitment driver for the brand, as well as bringing ...
Marketing Week

‘Partners not opposites’: Loveholidays on balancing performance with brand to ‘grab attentions’

As Loveholidays shifts from a performance-only model to a brand-building strategy, CMO Alan Murray outlines how the brand is ...
Marketing Week

Influencer marketing ROI ‘outperforms’ linear TV and paid social, study finds

New IPA research finds influencer marketing ROI outperforms linear TV and paid social, delivering “strong returns particularly over the long term”. Spanning 220 campaigns from 144 brands across 36 ...