The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and ...

When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome is: fragmented messaging, poor ...

AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.

Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.

LLMs today need to speak a variety of languages, not just English with an accent. I was chatting with a friend in Jakarta ...

While the advertising world is watching the dust continue to settle on the long-awaited Omnicom acquisition of IPG, another ...

Within the healthcare professional and consumer advertising agencies, Omnicom has merged Patients & Purpose, TBWA\WorldHealth ...

Five agencies are competing for the Ikea creative account, Campaign has learned. McCann, VML, Adam & Eve\TBWA, VCCP and AMV ...

From mourning the loss of legacy brands to asking tough questions, industry leaders reflect on the biggest news this week.

Campaign’s take: Spotify is back with its annual cultural tentpole, and this year’s Wrapped India campaign plays a knowing ...

Jaguar Land Rover has axed design boss Gerry McGovern, sources inside the firm have told Autocar and Autocar India. It is ...

Articles written by Will Rimell ...