Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...
From smashing taboos and democratising marketing, to advocating for a return to quality in advertising, we celebrate the ...
In any conversation about shifting advertising spend, it’s essential to look at data around what brands are spending, who ...
Meta CMO Alex Schultz discusses his unique career path, retiring the ‘performance versus brand’ debate and why finance is ...
New IPA research finds influencer marketing ROI outperforms linear TV and paid social, delivering “strong returns particularly over the long term”. Spanning 220 campaigns from 144 brands across 36 ...
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